Real businesses, live sites, measured results.
Every project here is a real business with a live site. Each write-up shows the brief, what changed, and what was delivered or measured.
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- Built from scratch
- Full redesign
- SEO
- Google Profile
- AI workflows
Charity Essentials
A new CPA practice taken online with no advertising budget — a first site in 2024, then a full redesign around what the practice had become.
- 5.0 / 44
- Google ratingReviews earned, never bought
- $0
- Spent on advertisingTwo years of organic growth
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- Platform migration
- UX/UI design
- SEO
- Low-maintenance
- AI workflows
- Team training
Composite Deck Shop
Strategy, custom UX/UI, SEO migration and lead operations for a multi-location retailer.
- +60%
- Organic clicks from Canadavs the same period a year earlier
- 15.1 → 12.8
- Average Google positionHigher up the results page
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- Full redesign
- UX/UI design
- Platform migration
- SEO
- Local SEO
Delta Decks
A twenty-year Toronto deck builder moved off a keyword-first site — coordinated across an outside designer and a dev team, then carried on with the UX, the SEO, the photography and a deck price calculator built from scratch.
- 62 → 21
- Links in the main menuA menu instead of a sitemap
- 4 steps
- From measurements to a priceA deck calculator built from scratch
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- Full redesign
- UX/UI design
- Local SEO
- Google Profile
Ottawa Deck Builders
A WordPress site rebuilt from scratch on a faster framework — the owner's photos and copy kept, every URL preserved.
- 688 → 270 ms
- Homepage load timeSame browser, same window size
- −61%
- Lighter homepageBytes transferred on first visit
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- Full redesign
- UX/UI design
- Platform migration
- SEO
DecksToronto
An ageing store hit by repeated hacks, given a new purpose after its catalogue moved: practical decking guides, a cost calculator and better-prepared enquiries.
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- Built from scratch
- Full redesign
- UX/UI design
- Platform migration
- AI workflows
Embrace a Street Child
A Canadian mission working in Nairobi, rebuilt from scratch — with a publishing workflow the staff run by sending a message, built free of charge.
- 0
- Dashboards the team has to learnUpdates publish from a message, not a login
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- Full redesign
- UX/UI design
- Platform migration
- Local SEO
- Google Profile
- Team training
Church on Gladstone
A bilingual church site rebuilt off software discontinued in 2011 — enquiries routed to a messenger and a CRM, event registration and the whole site now run by the church's own staff.
- ×3
- Visits to the siteThe church's own figure, after the rebuild
- ~200
- Places per event sign-upRegistration the staff open themselves
- Deck builder · Peterborough & the KawarthasIn active development
Kawartha Deck Builders
- Full redesign
- UX/UI design
Version two of a Peterborough deck builder’s site. The current version is mine as well — built on a low-code platform and actively bringing in customer enquiries.
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Sitting on a site that undersells the work?
Tell me what you have now and I will reply with a practical first read on the opportunity — what is costing you calls and what I would change first.